Electronic Customer Relationship Management: Success factors in a funnel sales process dimensional approach

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Introduction What has been the major focus for corporations’ today hyper-dynamic environment (Dyer & Ha-Brookshire, 2008)? Is it the revenue, profits, corporate value, identity, or simply the means to exist in this harsh business environment of today’s ultracompetitive global economy (Ireland & Hitt, 2005), or is it the combination of all these factors put together? […]

Airbus marketing strategy

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Introduction Few industries can match aircraft manufacturers and carriers for their volatility (Strategic Direction, 2004) – there are so many strategic factors that can affect the financial bottom line. The last three decade we have seen such imponderables make in the battle between Airbus and Boeing even more fascinating. For Taylor (2003), the fight for […]