Monthly Archives: March 2011

Electronic Customer Relationship Management: Success factors in a funnel sales process dimensional approach

Introduction What has been the major focus for corporations’ today hyper-dynamic environment (Dyer & Ha-Brookshire, 2008)? Is it the revenue, profits, corporate value, identity, or simply the means to exist in this harsh business environment of today’s ultracompetitive global economy (Ireland & Hitt, 2005), or is it the combination of all these factors put together? …

March 19, 2011 – 11:13 am | By Sarin Na Wangkanai | Posted in General | Comments (0)

Ryanair business competitive sustainability

Ryanair (RYAAY: NASDAQ) was founded in 1985 by the Ryan family in Waterford, Ireland (Ryanair, 2009b) headed by Tony Ryan (Ryanair, 2009a), and currently headquartered located in Dublin, Ireland (FAME, 2009). While in 1990 where the company had flown through a great deal of turbulence and the Chief Executive position was taken over by Michael …

March 13, 2011 – 4:44 am | By Sarin Na Wangkanai | Posted in General | Comments (4)

Airbus marketing strategy

Introduction Few industries can match aircraft manufacturers and carriers for their volatility (Strategic Direction, 2004) – there are so many strategic factors that can affect the financial bottom line. The last three decade we have seen such imponderables make in the battle between Airbus and Boeing even more fascinating. For Taylor (2003), the fight for …

March 13, 2011 – 4:37 am | By Sarin Na Wangkanai | Posted in General | Comments (0)